Further, purchased content obviously does not expire, and once downloaded will remain in your iTunes library indefinitely-even if that content has been removed from the iTunes Store itself. This content can still be transferred onto multiple Apple devices, including up to five authorized computers running iTunes, five authorized Apple TV devices, any number of iPhones, and any number of current or even previous models of iPod. The recent announcement of the rental service has not changed the way in which protected content purchased from the iTunes Store works. In part two we will be taking a more in-depth look at the actual format, resolution and quality of the content available from the iTunes Store via iTunes and the Apple TV. In this two-part series, we will first begin by exploring some of the differences in working with rental content as opposed to purchased content from the iTunes Store, and we will then look at how the rental experience works both in terms of buying, watching, and transferring rentals on and between Apple’s different media devices. Further, the differences between the various Apple media devices and restrictions that may have been placed on Apple by the movie studios have resulted in a rental experience that differs quite a bit from the flexible “watch-on-any-Apple-device” service that many iTunes Store users have become accustomed to with purchased content.
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